An online multiplayer mobile game which lets users drop from a airplane, create teams, get guns and ammunition to survive against others on a virtual island has taken India by storm.
The game is called PlayerUnknown’s Battlegrounds or popularly called PUBG. It was developed by PUBG corporation , Microsoft Studios and Tencent Games for Windows, Xbox one and mobile platforms. The game has sold more than 50 million copies across various platforms and won many game of the year awards since its launch in 2017.
The game has caught the eye of the Indian mobile gamer’s in the last few months. With more Indians buying smartphones, the game has picked up big time. The game allows non serious gamer’s without any dedicated gaming consoles to get into the world of multiplayer shooting game. This helps many without access to high end devices play a Battle Royale game.
TheBigScope reached out to many players in Bangalore who play the game without fail every evening. In many areas of Bangalore, the reporter found many groups of people assembling near shops and clubs to play the game as a group. Prasad, one such player says that he loves playing PUBG as it allows him to compete against players in every corner of the world and even interact with them.
The Indian mobile market is scaling at 23% year on year according to a Morgan Stanley report and India’s total mobile market has crossed 340 million smartphone users according to Groupe Speciale. Moreover, in 2017, the Indian mobile gaming market made a total of $338.4 million and will hit $1.1 billion in revenues by 2021 according to a report by Frost & Sullivan.
But PUBG is also getting massive competition from other Battle Royale games like Fornite which is developed by Epic Games. According to reports from Mobile Marketing intelligence firm Sensor Tower, gamer’s spend five times more time on Fortine as compared to PUBG and Fornite has made $92 million as compared to PUBG’s $16 million in the last 11 months.
Last year, PUBG corp had even filed lawsuit against the makers of Fortnite. But few weeks earlier, PUBG corp dropped the lawsuit ending a year long legal battle.