WATCH: Artificial Intelligence Can Be a Threat or a Tool


For the last few years, the Indian IT industry has been under a cloud of suspicion. Increasing number of layoffs in management and reduced numbers of hires every year has India’s engineering community on edge. In addition to these worries, there is the looming spectre of artificial intelligence.

To be clear, artificial intelligence (AI) does not imply humanoid robots waling around doing our jobs. Rather, ridiculous smart algorithms will do in one hour what a human takes a hundred hours to do. However, the result is seemingly the same – fewer jobs. A report published in The Hindu Business Line late last year even believed that AI would replace up to 70% of IT jobs in India!

But is it really all doom and gloom? To find out, we talked to Snehashish Bhattacharjee, the founder and global CEO of Denave. A sales firm that was founded in 1999, Denave has had its fair share of ups and downs. Today, the Indian-origin company operates on five continents.

Unsurprisingly, Denave has gone through multiple changes in that time. According to Bhattacharjee, AI may be one of the most innovative new tools his company has used. Instead of the usual predictions of gloom, he actually believes that it has helped Denave expand exponentially.

For example, when working in developing countries like India, official records are often incomplete which is a big problem when you are working in sales. After all, if there are no records to consult, who do you sell to? However, AI helps them overcome this problem by trawling through the internet putting together details of the multitude of unofficial businesses that operate in the country.

At this point, there is a lot more data for Denave to access, which needs a lot more human employees to decipher and turn into a sales service that people would pay for. As Bhattacharjee says, AI doesn’t is not a threat. It is just a tool.

You can also listen to this interview as a podcast here.

Correction: Denave provides sales enablement, not sales engagement, as has been erroneously mentioned in the ticker on the video. Additionally, the interviewee’s name is Snehashish Bhattacharjee.


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