Why India Loves to Pay Later Online

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Remember the last time when you or your friend told a shopkeeper: “Let me Pay You Later. Kindly add the bill to my account.” The idea of “Khatha” or a notebook in which your local shopkeeper would keep note of transactions of regular customers is a norm in India.

But the last two years has seen the rise of many Digital Khatha startups or Pay Later startups. Bangalore based Simpl is one of them. Catch Nityanand Sharma, CEO and Co-Founder of Simpl talk about why Indians love to pay later online, the use of data analytics to track down people who do not pay back on their platform & their plans to break into the tier 3 market in India.

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